Influencer training provides proven strategies for successfully uprooting entrenched habits, driving sustained improvement and executing change initiatives. Research for this training reveals that those who employ four or more influence strategies are ten times more likely to achieve desired outcomes than those who use only one or two. The most important capacity you possess is your ability to influence behavior but few of us can articulate a model of what it takes to do so. By drawing from the skills of many of the world’s best change agents and combining them with five decades of social-science research, Influencer training creates a powerful and portable model for changing behaviors, a model that anyone can learn and apply. When you understand the forces behind any behavior, you hold the power to change anything.

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